Category: Marketing

    Tasting marketing: What a viral YouTube star wishes marketers knew

    I’m not saying I exploited my position as managing editor to meet one of my…
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      7 best CRMs for pest control companies in 2025

      Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups.…
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        Here’s how (and why) marketers are using AI-generated content [new data & tips]

        Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable…
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          Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth

          Brands want to know that they are on the right track toward achieving their goals.…
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            5 best investment management CRMs in 2025

            Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal…
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              5 best CRMs for gym businesses in 2025

              Managing a successful gym requires more than just great equipment and passionate trainers. With fitness…
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                25 brand style guide examples I love (for visual inspiration)

                Some people save recipes. I bookmark brand style guides. Not just for reference, but because…
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